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What is AMP ??

What is AMP ?

The Accelerated Mobile Pages project also known as AMP is a google’s website publishing technology, this was designed as a competitor to Facebook’s popular instant articles. AMP provides a revolutionary way to create web pages that are smooth and can load at lightning speed.
AMP is supported by various platforms and it is also compatible across nearly all browsers. AMP technology has been implemented by millions of domains across the web which covers advertising, publishing, e-commerce, small businesses & much more.
AMP is literally created for the sole purpose of delivering content at blazing speeds so that you don’t have to wait for the website to load.

Google focus on users:

The AMP technology is a direct proof that Google focuses on its users in a major way. Of course, you can think that this update was solely made to generate more money and it has nothing related to pleasing users.
In a way, it is true Google does make a lot of money with the new updates, but they do care about its users while releasing these updates. The more happy users are the more they will use Google and the more advertisers will dump their money to them, it’s all a cycle. In simple terms Google keeps us happy with new updates to generate more money, it’s a win-win for both sides.

Lunch :

The AMP project was first announced by Google on October 7th of 2015 and soon the AMP pages started appearing in the web from February 2016. Big players like Twitter, Pinterest, Linkedin & WordPress were announced as collaborators in the initial stages of the AMP project.
Google said that AMP might become a factor to rank websites in December 2015.
Soon after that webmasters, marketers & SEOs focused on analyzing how AMP could affect their mobile web pages. What they found was AMP is actually a major factor that will impact on mobile search engine rankings as it directly involves page loading time.
According to KISSmetrics data, about 40% of all the website visitors will leave a webpage if it takes more than 3 seconds to load. That’s how important a website’s page loading time is.
Especially in e-commerce websites page loading time could make or lose millions depending upon each site. Every person visiting the site is a potential customer and everyone leaving the site without waiting for the site to load is a potential sale lost.
It should be very clear to us that AMP is a major factor to rank your website as you should take the Mobile-first indexing update of Google into the count. Websites are now ranked based on the quality of its mobile version and not of its desktop version; if you mobile version loads up blazing fast you have all the chances to rank your website to the top.

How does the amp plugin work?

The AMP plugin optimizes your mobile page by removing the HTML code tag manager and uses only the ones that are suitable for mobile users to render your mobile pages much quickly. In simple terms, the HTML code tag manager aspects that would slow the page loading will be removed so that the pages can load faster.

Wordpress Support AMP

The AMP Project is an open-source initiative aiming to make the web better for all. AMP enables web experiences that are consistently fast, beautiful and high-performing across distribution platforms. The Official AMP Plugin for WordPress supports fully integrated AMP publishing for WordPress sites, with robust capabilities and granular publisher controls.

Features and capabilities provided by the plugin include:

§  Compatibility Tool: to assist the development of AMP experiences by enabling AMP debugging with detailed information about validation errors that may exist, the markup/scripts causing them, and the specific components on site (e.g theme, plugin, core) responsible for that page content.

§  CSS Tree Shaking: to assist in dealing with cases where the defined CSS rules on a site exceed the CSS size limit allowed on single AMP pages.

§  Core Theme Support: enabling full AMP validity for four default themes (i.e. Twenty Fifteen, Twenty Sixteen, Twenty Seventeen, Twenty Nineteen).

§  Gutenberg Support: enabling AMP content creation fully integrated with Gutenberg.

§  AMP-first Experiences support: enabling full-site AMP experiences without sacrificing the flexibility of the platform, or the fidelity of content.

§  Many Optimizations: A myriad of code, performance, and developer experience improvements: from customization flexibility, to better UI flows, internationalization, accessibility, etc.

With the official AMP plugin for WordPress, the WordPress ecosystem is provided with the capabilities and tools it needs to build world-class AMP experiences without deviating from its standard, flexible, and well-known content creation workflow.

things to know about AMP:

1.You have to use a streamlined version of CSS if you want AMP to work smoothly on your website.
2. A major downside to AMP is that you are not allowed to use JavaScript other than the ones that AMP provides from its library.
3. If you expect your AMP sites to work every time like a charm them they must be validated.
4. AMP plugin pages does not allow any kind of forms that allows you to capture emails or any kind of pop up messages.
5. Custom fonts are to be used in AMP sites to ensure a better experience.
6. To avoid goofy looking images you must ensure that you have set the height and width for your images that appear in you AMP sites.

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